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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most testimonials are soft praise — and completely miss the mark. If your client reviews say “Great team! Highly recommend!” but don’t actually sell, this episode is for you.
In this episode of The Affluent Buyer Script, Katy breaks down why traditional testimonials fall flat — especially with affluent buyers — and how to flip them into powerful persuasion tools using the Objection-Crushing Framework.
You’ll learn:
- Why affluent buyers don’t care about feel-good fluff
- How to rework testimonials to crush doubts and drive decisions
- What to ask clients instead of “Can you write a testimonial?”
- Where to place your best reviews so they do the most work
If you’re ready to stop collecting compliments and start using testimonials that actually move high-end buyers to action — hit play.
70 episodes
