Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 522302187 series 3587192
Content provided by Script Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Script Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
What if telling people who your product or service isn’t for actually helped you sell more?
In this episode, Katy shares eye-opening research out of Georgetown, the University of Alabama in Huntsville, and Florida International University that shows negative framing — as in “Not for risk-taking investors” — can significantly boost interest and conversions.
You'll learn why this works so well with preference-driven purchases (like luxury outdoor living), how it triggers exclusivity and trust, and five specific places to use it: website copy, social posts, print, Pinterest, and Meta ads.
If your messaging feels too broad or “nice,” this might be the positioning shift you’ve been missing.
74 episodes
