How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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Chris Barron is joined by Dr. Mark Welch from Texas A&M to break down the biggest marketing questions heading into late November and December. They cover why the final corn yield is far from settled, what to expect from USDA revisions, and how basis could behave during the holiday window. Mark also explains the role of tariffs, export flows, and fund activity in these markets. The conversation finishes with a full look at 2026, including acreage shifts, crop insurance strategy, reference prices, and how producers can manage risk while staying ready for opportunities. A great listen before closing out 2025 and setting plans for the year ahead.
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