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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Key Takeaways
- Warren transitioned from music to marketing, finding parallels in creativity and structure between both disciplines.
- He spent nearly 10 years on the client side before launching Ollo Metrics, inspired by the impact agencies had on brand transformation.
- COVID forced a shift from in-person collaboration to remote support, prompting the development of internal training programs and tools.
- Tools like OfficeVibe were instrumental in improving team morale, stress management, and leadership responsiveness.
- Ollo Metrics acquires new business primarily through speaking engagements, referrals, and workshops.
- The agency runs a partner group called TAP (Trusted Agency Partner) to foster non-transactional referral relationships.
- Their ideal client is a B2C service-based business with a small internal marketing team needing executional support.
- Warren shared a major client win involving advanced Google Ads campaign structuring, resulting in a 163% increase in ROAS.
- He believes in exploring a wide range of client types before refining the agency’s ICP.
Check out Warren's agency here:
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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