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Ep 37: Niche Down, Level Up: Why Specialization Changed Everything for This Agency, with Chase Clymer of Electric Eye
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Key Takeaways
- Chase transitioned from music and photography into digital freelancing before co-founding Electric Eye.
- The agency became “real” after three years, shaped by key books like Built to Sell, Profit First, and Traction.
- Niching down into Shopify design and development significantly improved operations, profitability, and client fit.
- Partnerships, especially with smaller SaaS apps, drive long-term growth when built on authenticity and reciprocity.
- A podcast is a “cheat code” for relationship-building, content creation, and authority-building—if you're willing to play the long game.
- When hiring, always choose someone with proven experience to avoid training from scratch and poor outcomes.
- Avoid the myth of instant success in agency life—real growth comes from iteration, mistakes, and strategic focus.
Check out Chase's agency here: https://electriceye.io/
Check out Chase's podcast here: https://honestecommerce.com/
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