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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Summary
Sean Lang interviews Wes Towers, founder of Uplift 360, on his 20-year journey from freelance nights to running a successful agency for trades and construction businesses. Wes shares why niching was the turning point, the hidden costs of agency work, and how embracing both AI and human connection positions agencies for the future.
Takeaways
- Niching accelerates growth by reducing complexity and improving deliverables.
- Mentors can save years of trial-and-error in agency building.
- Larger clients are often easier to win (and more profitable) than small ones.
- AI tools are useful for fulfillment, but agencies must remain “human-first.”
- Business growth requires courage, clarity, and process-driven systems.
Check out Wes's agency here:
Identify & Fix your critical gap now: www.agencyuplift.co/mini
71 episodes
