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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Summary:
Host Sean Lang talks with Frederic Jean-Bart, CEO of Performance Partners, about how he built an affiliate marketing agency that supports 8- and 9-figure DTC brands. Frederic explains how systems, hiring, mentorship, and disciplined client selection helped him scale intentionally and cut churn to below 10%.
Takeaways:
- Scaling affiliate programs is about relationships, not quantity.
- SOPs and documentation create leverage and consistency.
- Strong hiring decisions shape long-term growth.
- Mentors accelerate decision-making and personal growth.
- Saying no to poor-fit clients attracts the right ones.
Check out Fredrick's agency here:
Learn the 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Free course at https://www.agencyuplift.co/blueprint
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