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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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#702: What it takes to keep customers loyal with Anna Convery, Verint
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Manage episode 493621040 series 2577060
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Does your brand deliver answers faster than your customer can send a text message?
Agility in CX is about answering customers before they finish the thought. If you can’t evolve at that pace, you’re already behind.
Today we’re going to talk about what Verint’s brand‑new 2025 State of Customer Experience report tells us about loyalty, automation, and the thin line between keeping and losing a customer.
To help me discuss this topic, I’d like to welcome Anna Convery, Chief Marketing Officer at Verint.
About Anna Convery
Anna Convery serves as Chief Marketing Officer of Verint. Anna joined Verint in March 2025 with more than 20 years of experience in enterprise technology marketing, product management, and sales. Anna has global responsibility for all Verint marketing functions, with a focus on market growth, industry positioning, and revenue generation. She is a recognized advocate for STEM education and professional development for women and girls.
Resources
Verint: https://www.verint.com
Verint State of Customer Experience 2025 Report: https://www.verint.com/resources/the-state-of-customer-experience-2025/
This episode is brought to you by Verint, a leader in customer experience automation. The world’s most iconic brands – including more than 80 of the Fortune 100 companies – rely on Verint AI technology for customer care. Learn more here: https://www.verint.com
Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150"
Get a copy of the Verint State of CX Report: https://www.verint.com/resources/the-state-of-customer-experience-2025/
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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