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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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#773: Building loyalty and trust through focused innovation with Lindsey Kling, Coterie
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
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How can your brand build genuine loyalty that translates into long-term business value when customer expectations continually evolve?
Agility demands a deep understanding of your customer, a willingness to experiment, and the ability to pivot quickly when needed.
Today, we're going to talk about building loyalty and trust through focused innovation, specifically within the competitive landscape of the baby care market.
To help me discuss this topic, I'd like to welcome, Lindsey Kling, SVP Brand Marketing + Partnerships at Coterie.
About Lindsey Kling
Lindsey has 15 years of experience in scaling brands from startup to unicorn status, leveraging her expertise in strategic partnerships and marketing to drive growth and innovation in competitive markets. Prior to Coterie, she served as Head of Partnerships at Away where she built and led the partnerships function, forging brand-defining deals with partners such as Serena Williams, American Express and United Airlines. Before Away, Lindsey led the partnerships strategy for Uber and Uber Eats, developing foundational alliances that contributed to the brand's growth and ascent to a $100b valuation.
Lindsey is a graduate of New York University and resides in Northern California with her husband and two children, Blaire and Asher.
Lindsey Kling on LinkedIn: https://www.linkedin.com/in/lindseykling/
Resources
Coterie: https://www.coterie.com/
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
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Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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