What if the most dreaded part of your customer's journey: the return, was actually your biggest untapped opportunity for growth?
This show is sponsored by Seel, the AI-powered post-purchase platform that helps retailers turn returns into revenue while giving shoppers a more seamless, trusted experience. For more information, go to www.seel.com.
Agility requires brands to re-examine every part of the customer journey, especially the challenging post-purchase phase, and find hidden opportunities to adapt and strengthen customer relationships. It demands we turn operational liabilities into strategic assets.

Today, we're going to talk about something that many retailers see as a pure cost center: customer returns. Instead, we’ll explore how a smart, data-driven post-purchase strategy can actually become a powerful engine for customer retention and lifetime value. We'll look at the data trends shaping retail, how to navigate the complex pressures on merchants today, and why this often-overlooked part of the business might be the key to unlocking future growth.
About Laura Huddle
The Agile Brand with Greg Kihlström,Laura Huddle,Chief Revenue Officer,Seel,- YoY retail trends and early look into Seel's 2025 holiday data report
- How improving post-purchase experiences flips returns from a cost center into a growth engine for retention
- Ways merchants are navigating investor expectations, regulatory hurdles, shifting consumer behavior and more
- Building in one of retail’s least glamorous but most important categories: returns,https://www.linkedin.com/in/laurahuddle/,seel.com,Laura Huddle is the CRO of Seel, a Lightspeed Ventures and Foundation Capital backed startup that is creating the next generation e-commerce insurance experience. Previously, she led world-class sales, marketing, and account management teams across the globe at tech industry disruptors Eventbrite's (NYSE: EB), Deliveroo (LSE: ROO), Smartcar (a16z, NEA, Energize Capital) and Belong (www.belonghome.com). She was one of the first employees at Eventbrite and was a lot of "firsts": first product manager, first product marketer, first category marketer, first Head of APAC Sales, etc. In addition, she taught product management at UC Berkeley, founded her own consultancy, and helped grow Myspace into the world's most popular website.,Yes,This will be completed shortly
Laura Huddle on LinkedIn: https://www.linkedin.com/in/laurahuddle/
Resources
Seel: seel.com
This show is sponsored by Seel, the AI-powered post-purchase platform that helps retailers turn returns into revenue while giving shoppers a more seamless, trusted experience. For more information, go to www.seel.com.
Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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