Today's guests are Matt Berseth, Co-founder and CIO at NLP Logix, and Russell Dixon, Strategic Advisor at NLP Logix. NLP Logix is a fast-growing AI services firm based in Florida that serves both the public and private sectors. Berseth and Dixon join Emerj Editorial Director Matthew DeMello to discuss how enterprise leaders can successfully deploy AI collaboration tools like ChatGPT Enterprise and Microsoft Copilot, set the right foundations for adoption, and measure ROI. They also share practical takeaways on identifying high-value use cases, tracking meaningful usage and productivity metrics, creating feedback loops to share best practices, and embedding AI tools into workflows to deliver sustained business impact. This episode is sponsored by NLP Logix. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast!