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The #1 Reason Amazon Ads Fail (It’s Not Budget)

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Manage episode 477226349 series 3380930
Content provided by The Amazon Strategist Show. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Amazon Strategist Show or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What’s really behind underperforming Amazon ads? (Hint: It’s not your budget.) In this episode of The Amazon Strategist Show, John sits down with Noemi Bolojan, Co-Founder of Scale Wave, to unpack what truly drives—or kills—Amazon ad success in 2025 and beyond.

From the rise of AI and FOMO to the art of nailing your product’s life stage, Noemi shares battle-tested insights for Amazon sellers who want real growth—without chasing shiny objects.

Whether you're struggling with ad conversions or drowning in conflicting strategies, this episode will give you the clarity (and focus) you need.

🔑 Top Takeaways:

  • Budget isn’t your problem—conversion rates are.
  • Flashy tactics won’t fix a broken foundation.
  • AI is powerful, but not a silver bullet for every seller.
  • FOMO leads to bad marketing decisions.
  • Most sellers overlook their product’s life stage.
  • Hiring wrong slows you down—ask better questions.
  • Great ads only work if the basics are dialed in.
  • Focus and discipline outpace hustle every time.
  • Ads should amplify your strengths, not mask your weaknesses.
  • Long-term growth comes from mastering fundamentals.

-------------------------------------

Connect with Noemi and Scale Wave
LinkedIn: https://www.linkedin.com/in/noemibolojan
Email: [email protected]
Website: https://scalewave.io

Youtube: https://www.youtube.com/@noemibolojan

-------------------------------------

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish
Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.
#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

  continue reading

91 episodes

Artwork
iconShare
 
Manage episode 477226349 series 3380930
Content provided by The Amazon Strategist Show. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Amazon Strategist Show or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What’s really behind underperforming Amazon ads? (Hint: It’s not your budget.) In this episode of The Amazon Strategist Show, John sits down with Noemi Bolojan, Co-Founder of Scale Wave, to unpack what truly drives—or kills—Amazon ad success in 2025 and beyond.

From the rise of AI and FOMO to the art of nailing your product’s life stage, Noemi shares battle-tested insights for Amazon sellers who want real growth—without chasing shiny objects.

Whether you're struggling with ad conversions or drowning in conflicting strategies, this episode will give you the clarity (and focus) you need.

🔑 Top Takeaways:

  • Budget isn’t your problem—conversion rates are.
  • Flashy tactics won’t fix a broken foundation.
  • AI is powerful, but not a silver bullet for every seller.
  • FOMO leads to bad marketing decisions.
  • Most sellers overlook their product’s life stage.
  • Hiring wrong slows you down—ask better questions.
  • Great ads only work if the basics are dialed in.
  • Focus and discipline outpace hustle every time.
  • Ads should amplify your strengths, not mask your weaknesses.
  • Long-term growth comes from mastering fundamentals.

-------------------------------------

Connect with Noemi and Scale Wave
LinkedIn: https://www.linkedin.com/in/noemibolojan
Email: [email protected]
Website: https://scalewave.io

Youtube: https://www.youtube.com/@noemibolojan

-------------------------------------

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish
Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
-------------------------------------------------------------------------
Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.
#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

  continue reading

91 episodes

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