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In this episode, host Molly Beyer talks about the difference between client-led and client-centric business models. They may sound the same, but they are very different in practice. Molly explores the differences between them and points out how understanding these nuances can help business owners build more effective systems and deliver experiences that truly resonate with clients. Avoiding burnout and being zeroing in on what works best for clients is the goal.

Client-led is exactly that: clients are in the driver’s seat. They’re the ones steering and pointing out where to go, and the business owner is the navigator and facilitator following their lead. Client-centric means the business owner has designed the entire vehicle with the client in mind. Seats are adjusted to fit them, the music is their favorite, snacks they like are in the glove box; the business owner has anticipated their every need. Molly breaks down how these differences play out in real time and when each one works best.

Molly’s intent in illustrating why client-led and client-centric function differently is to ensure that businesses don’t lean too far one way or the other. Being aware of how each business model affects clients and the business owner means that a combination of both models can be used to streamline the business operations into what works best for every situation. It allows for flexibility and evolution in ways that make the business efficient for all involved.

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21 episodes