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In this episode, host Molly Beyer explores why the “messy middle” of business is a lot like learning to surf: because it’s where success doesn’t necessarily follow a straight line, but comes in waves. This is part of what Molly calls the growth edge, where we realize, in uncomfortable and sometimes disorienting moments, that the familiar routine we relied on is no longer working. The growth edge is not a crisis, however, and Molly’s advice will help us navigate the incoming waves with ease.

The growth edge often shows up as resistance. Growth edges can look like avoidance, and perhaps even perfectionism or dissociation. Behind that is usually a strategy that’s no longer working. Maybe we’re trying to scale or hire, and control issues come up. Or maybe marketing for a new offer is stuck. Molly discusses what happens internally during these moments and how we need to re-focus our energies and narrow our zone of genius to ensure the right people are doing the right work for our business, including us.

Growth isn’t just tactical; it’s emotional, so fear of failure and imposter syndrome often creep in when the waves roll higher. Molly assures us that the surfing metaphor is accurate since surfing the growth edge may require us to learn to fall and simply get back up and keep riding. She has practical advice on how to expand support systems, balance challenge with capacity, and avoid fighting the waves when we see them coming. This episode is a space where Molly helps us identify what to do when our routines stop working and we need to grow, but are feeling overwhelmed.

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24 episodes