Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Player FM - Podcast App
Go offline with the Player FM app!

From Surfboards to Porsche – How Pennybridge Went Global Without Selling Out

1:30:02
 
Share
 

Most graphic designers are told to niche down, play it safe, and follow the damn rules. Pennybridge did the opposite—and built a global, wildly successful studio from a surf town outside Australia’s big cities.
This isn’t your typical design story.
In this episode of The Angry Designer Podcast, we sit down with the unapologetically raw, fiercely independent founders of Pennybridge—a creative powerhouse known for high-energy branding, punk rock vibes, and logos that landed them clients like Porsche, Wu-Tang, and Red Bull.
But behind the bold visuals and Blink-182 posters is a brutally smart business strategy that every designer needs to hear.
We dive deep into:
• Why “niching down” is overrated—and how to stand out without selling out
• How Pennybridge built a design studio around lifestyle, values, and vibe
• The real reason clients trust them with million-dollar brands—and why most designers never get that chance
By the end of this episode, you’ll rethink what it means to run a design studio, how to attract dream clients without compromise, and why your edge is your advantage.

Stay Angry our Friends
–––––––––––
Join Anger Management for Designers Newsletter at https://tinyurl.com/mr4bb4j3
Want to see more?
See uncut episodes on our YouTube channel at youtube.com/theangrydesigner
Read our blog posts on our website TheAngryDesigner.com
Join in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

  continue reading

242 episodes

Artwork
iconShare
 

Most graphic designers are told to niche down, play it safe, and follow the damn rules. Pennybridge did the opposite—and built a global, wildly successful studio from a surf town outside Australia’s big cities.
This isn’t your typical design story.
In this episode of The Angry Designer Podcast, we sit down with the unapologetically raw, fiercely independent founders of Pennybridge—a creative powerhouse known for high-energy branding, punk rock vibes, and logos that landed them clients like Porsche, Wu-Tang, and Red Bull.
But behind the bold visuals and Blink-182 posters is a brutally smart business strategy that every designer needs to hear.
We dive deep into:
• Why “niching down” is overrated—and how to stand out without selling out
• How Pennybridge built a design studio around lifestyle, values, and vibe
• The real reason clients trust them with million-dollar brands—and why most designers never get that chance
By the end of this episode, you’ll rethink what it means to run a design studio, how to attract dream clients without compromise, and why your edge is your advantage.

Stay Angry our Friends
–––––––––––
Join Anger Management for Designers Newsletter at https://tinyurl.com/mr4bb4j3
Want to see more?
See uncut episodes on our YouTube channel at youtube.com/theangrydesigner
Read our blog posts on our website TheAngryDesigner.com
Join in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

  continue reading

242 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play