In this episode, Christian sits down with Mark Beal, a Gen Z expert and full-time professor of practice in public relations in the Rutgers University School of Communication & Information. For more than 25 years, Mark Beal served as a public relations practitioner and marketer for one of the nation’s leading consumer PR agencies for leading companies like the Olympic Games, Super Bowl, World Series, US Open Tennis, and The Rolling Stones. It was Mark’s Rutgers students who inspired him to author his first book in 2017, 101 Lessons They Never Taught You In College. Mark’s ongoing primary research of Gen Z has led to keynote speeches to the American Marketing Association, Association of National Advertisers (ANA), and the Public Relations Society of America (PRSA). He has written several books about Gen Z which have led to invitations from conferences, corporations, brands, agencies, universities, industry associations, and pro sports leagues and teams for Mark to deliver keynote speeches featuring his Gen Z research and insights. Mark’s new book, ZEO: Introducing Gen Z, The New Generation Of Leaders, is available on Amazon. www.markbealspeaks.com https://theantiarchitect.com/