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In this episode, I talk with Greg McCafferty, owner of JWD Tree Service in Smiths Falls, Ontario, about how he built a tree service company that truly feels like family, while still operating at a high, professional level.
Greg shares how he went from evenings-and-weekends tree work with a $1,500 chipper to running a full operation with multiple crews, municipal contracts, winter snow divisions, and a loyal team that stays year after year.
We cover:
• How to keep great employees and avoid high turnover.
• Paying people what they’re worth (and why it works).
• Growing from small jobs to full-scale operations.
• Running tree work + snow removal to keep crews employed.
• Delegation, structure, and the systems that took JWD to the next level.
• Why customer service and cleanup matter more than most realize.
If you’re growing a tree service company this conversation is packed with practical lessons and real-world experience.
Find JWD Tree Service at their website: https://jwdtree.ca
Visit ArboristGrowthPartners.com to connect or learn more.

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8 episodes