How can private equity-backed portfolio companies achieve sustainable growth? The Craig Group has a solution: digital sales, focused marketing and data-driven customer success. In this episode, Summer Craig shares how her revenue growth advisory firm helps businesses align key functions, overcome growth challenges, and build scalable systems.

Learn how they approach staffing decisions, successfully work with clients in multiple industries, and integrate AI tools to streamline business processes!

Topics discussed in this episode:

● Summer’s career and decision to start a business

● How COVID-19 impacted The Craig Group

● Building a remote, flexible work culture

● Client management and work processes

● The benefits of integrating AI into your business

● Targeting broad versus niche markets

● The role of marketing for PE-backed business growth

● Lessons learned and advice for entrepreneurs

Learn more about The Craig Group:

https://www.craiggroup.io/

Connect with Summer Craig on LinkedIn:

https://www.linkedin.com/in/craigsummer/

Candus Hinderer and Carrie Ferroukhi are the co-founders of Arcus Advisors, a business consulting firm dedicated to helping Private Equity firms and their portfolio companies improve results by optimizing the accounting and finance functions through strategic guidance and practical solutions. For more information and resources, visit Arcus Advisors: https://arcusadvisors.com/home

This episode was produced by Podcast Boutique https://www.podcastboutique.com