HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, we dive into how to speak to the value of your offer when the first question is “how much is it?” I share the mindset you should approach when answering this question as well as the strategy that will engage your leads while also qualifying them.
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