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Content provided by Jackie Hermes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jackie Hermes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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What if we launched a buzz-worthy campaign? w/ Michael Ray, Strategic Marketing Director at Accelity
Manage episode 479584343 series 2981969
Content provided by Jackie Hermes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jackie Hermes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This episode of The Art of Entrepreneurship is for anyone who’s ever felt overwhelmed by the idea of launching (or re-launching) a brand and doesn’t know where to start.
My guest today is Michael Ray, our Strategic Marketing Director at Accelity. Michael and I discuss how to build buzz before a launch, what makes a campaign theme stick, and why launch day isn’t nearly as important as you think. We also cover how to set meaningful goals, maintain excitement long after the big day, and test your way to better results.
Make sure you tune in for practical advice on how to launch something new in a way that builds real momentum—and keeps it going.
About Michael Ray
Michael is the Strategic Marketing Director at Accelity, where he's spent almost four years helping companies build interconnected marketing and advertising strategies that build brands and deliver leads. With more than fifteen years of strategy and advertising experience, he works to build innovative and creative, data-driven strategies for clients and also specializes in tracking, reporting, and optimization of their campaigns.
If you like this episode, here are some others you'll enjoy.
- Podcast: The step-by-step process of a successful rebrand w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity
- Podcast: The #1 question you must ask yourself: what if I could?
- Podcast: Bold brand, big moves: Why we relaunched our business w/ Jenny Weeden, President of Accelity
💡 Submit your topics for the podcast: https://www.jackiehermes.com/connect
👋 Learn more about the podcast: www.jackiehermes.com/podcast
⭐️ Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
💛 Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.
✉️ Hit me up!
269 episodes
What if we launched a buzz-worthy campaign? w/ Michael Ray, Strategic Marketing Director at Accelity
Share
Manage episode 479584343 series 2981969
Content provided by Jackie Hermes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jackie Hermes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This episode of The Art of Entrepreneurship is for anyone who’s ever felt overwhelmed by the idea of launching (or re-launching) a brand and doesn’t know where to start.
My guest today is Michael Ray, our Strategic Marketing Director at Accelity. Michael and I discuss how to build buzz before a launch, what makes a campaign theme stick, and why launch day isn’t nearly as important as you think. We also cover how to set meaningful goals, maintain excitement long after the big day, and test your way to better results.
Make sure you tune in for practical advice on how to launch something new in a way that builds real momentum—and keeps it going.
About Michael Ray
Michael is the Strategic Marketing Director at Accelity, where he's spent almost four years helping companies build interconnected marketing and advertising strategies that build brands and deliver leads. With more than fifteen years of strategy and advertising experience, he works to build innovative and creative, data-driven strategies for clients and also specializes in tracking, reporting, and optimization of their campaigns.
If you like this episode, here are some others you'll enjoy.
- Podcast: The step-by-step process of a successful rebrand w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity
- Podcast: The #1 question you must ask yourself: what if I could?
- Podcast: Bold brand, big moves: Why we relaunched our business w/ Jenny Weeden, President of Accelity
💡 Submit your topics for the podcast: https://www.jackiehermes.com/connect
👋 Learn more about the podcast: www.jackiehermes.com/podcast
⭐️ Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!
💛 Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.
✉️ Hit me up!
269 episodes
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Similar to The Art Of Entrepreneurship
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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