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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts.
- Get the 48-Hour Ad Fix Audit
I explain when broad targeting is the clear winner, when lookalike audiences still outperform everything else, and the few situations where detailed targeting still makes sense for course creators.
I also walk through how to choose the right audience setup depending on the stage of your business so you don’t waste ad spend. I share exactly which targeting approach gives you the best shot at high-quality leads at the lowest cost.
Watch this episode on YouTube!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Chapters
1. Broad vs Detailed Targeting In 2026 (00:00:00)
2. When Broad Targeting Clearly Wins (00:00:38)
3. Lookalikes: The First Broad Option (00:01:12)
4. Andromeda And Truly Broad Targeting (00:02:03)
5. Testing Strategy And Budget Control (00:04:05)
6. Offer: 48-Hour Ad Account Audit (00:05:05)
7. When Detailed Targeting Still Helps (00:05:44)
8. Interest Research And Practical Examples (00:07:37)
9. Final Guidance And Exceptions (00:08:24)
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