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A lot of course creators rush into Facebook and Instagram ads before their business is actually ready, and that’s the fastest way to burn through your first $5K.

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I walk through the real signs that your offer, messaging, and funnel are strong enough for paid traffic so you don’t end up paying for leads that won’t convert.

I also explain how I think about profit per lead, why “more eyeballs” isn’t the answer, and how to know whether DIY ads or hiring an ads manager makes sense for where your business is right now.

My goal here is simple—help you make smart decisions so your ads actually move your business forward instead of draining it.

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Chapters

1. Ads Don’t Save Broken Offers (00:00:00)

2. The Costly Launch That Barely Broke Even (00:00:27)

3. Validate The Offer And Messaging First (00:01:24)

4. Are You Truly Ready For Paid Traffic (00:02:45)

5. Earnings Per Lead vs Cost Per Lead (00:03:10)

6. Running The Numbers On Profit (00:04:37)

7. When Hiring An Ads Manager Makes Sense (00:06:15)

8. Remove The Bottleneck And Focus On ROI (00:08:26)

9. Paid Audit Invitation And Closing (00:11:22)

975 episodes