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The Right Audience Size for Facebook and Instagram Ads—And What to Test First

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Manage episode 480220443 series 3019226
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Let's break down the best audience size to aim for when running Facebook and Instagram ads—and how to start testing with a lookalike of your email list once it’s big enough.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

If your list is still small, no problem! I show you how to use Detailed Targeting by stacking interests and income filters to hit that sweet spot. I also explain why it’s so important to give your ads a few days to learn—because lead costs usually drop as the algorithm figures things out.

Remember, staying consistent matters… kind of like a toddler who keeps trying until they finally walk. If you want ad campaigns that bring in quality leads without wasting time or money, this is for you.

Watch this episode on YouTube!

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

  continue reading

Chapters

1. Ideal Audience Size for Meta Ads (00:00:00)

2. Algorithm Dance: Give It Time (00:01:28)

3. Lookalike Audiences from Email Lists (00:03:41)

4. Solutions for Small Email Lists (00:07:38)

5. Detailed Targeting Strategies (00:09:58)

6. Stay Persistent with Ad Testing (00:12:05)

944 episodes

Artwork
iconShare
 
Manage episode 480220443 series 3019226
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Let's break down the best audience size to aim for when running Facebook and Instagram ads—and how to start testing with a lookalike of your email list once it’s big enough.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

If your list is still small, no problem! I show you how to use Detailed Targeting by stacking interests and income filters to hit that sweet spot. I also explain why it’s so important to give your ads a few days to learn—because lead costs usually drop as the algorithm figures things out.

Remember, staying consistent matters… kind of like a toddler who keeps trying until they finally walk. If you want ad campaigns that bring in quality leads without wasting time or money, this is for you.

Watch this episode on YouTube!

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

  continue reading

Chapters

1. Ideal Audience Size for Meta Ads (00:00:00)

2. Algorithm Dance: Give It Time (00:01:28)

3. Lookalike Audiences from Email Lists (00:03:41)

4. Solutions for Small Email Lists (00:07:38)

5. Detailed Targeting Strategies (00:09:58)

6. Stay Persistent with Ad Testing (00:12:05)

944 episodes

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