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A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn’t ready.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead
I break down what open targeting really is, when it actually works, and the clear signals you should avoid it.
I also share smarter targeting options I start with inside client accounts so you can bring in better leads without gambling your money away.
Watch this episode on YouTube!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Chapters
1. Should You Use Open Targeting (00:00:00)
2. What Open Targeting Really Means (00:00:45)
3. Never Use Worldwide Targeting (00:01:03)
4. Pixel Maturity And Data Needs (00:02:04)
5. Testing Mindset And Reality Check (00:03:06)
6. Start With Lookalike Audiences (00:03:44)
7. Budget Guidelines For Testing (00:05:24)
8. Will Meta Show Random People (00:06:37)
9. Switch Strategies And Measure Goals (00:07:31)
10. Interest vs Lookalike vs Open (00:08:11)
11. Further Resources And Sign Off (00:08:48)
979 episodes