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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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Most course creators think the secret to great targeting is stacking interests and job titles, but that’s actually what drives ad costs up.
I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower costs.
I also share which audiences to build first, when to use lookalikes, and how to know if your email list is big enough to work with.
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Chapters
1. Why Interest Targeting Fails (00:00:00)
2. Lookalikes From Core Audiences (00:01:12)
3. Email Lists, Buyers, And Size Rules (00:05:10)
4. Social, Website, And Policy Notes (00:08:10)
5. Expectations, Testing, And Reality (00:10:37)
6. Offer, Creative, And Lead Magnet Fit (00:12:47)
7. Q&A: Minimum Size And Open Targeting (00:16:18)
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