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If you’re running Facebook or Instagram ads for a launch this fall, I’ll walk you through exactly when to turn them on for the best results, whether you’ve got a big warm audience or you’re just getting started.

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I’ll explain why turning on Facebook and Instagram ads two weeks before is the standard, why some launches need three, plus the common mistake that hurts webinar attendance. I also break down a simple timeline you can follow to keep your ad performance strong and your stress levels low.

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Chapters

1. When to Turn on Launch Ads (00:00:00)

2. Traditional Two-Week Timeline Explained (00:01:31)

3. The Three-Week Nuanced Approach (00:03:28)

4. Complete Launch Ad Timeline (00:05:37)

5. Testing Framework for Better Results (00:11:09)

6. Final Tips and Resources (00:14:29)

972 episodes