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Emily Reagan is a freelance marketing coach and the founder of the Unicorn Digital Marketing Assistant School and the Digital Marketer’s Workgroup. She is passionate about helping her students transition from task-based virtual assistants to skilled marketing professionals who can confidently command premium rates and deliver high-value services.

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Emily shares how she built her business from scratch, why she chose to focus on training marketing assistants instead of general VAs, and the key signs that it’s time to start growing your team.
We get into the real challenges that come with hiring, how to decide between overseas or local support, and why it’s better to start small now rather than wait until you’re completely overwhelmed. Emily also reveals some of the biggest mistakes business owners make when hiring—and what you can do to avoid them.

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Chapters

1. Introduction to Emily Regan (00:00:00)

2. Emily's Business Evolution Journey (00:03:00)

3. From Behind-the-Scenes to Business Owner (00:08:30)

4. VA vs Digital Marketing Assistant (00:14:30)

5. When to Hire Help (00:24:15)

6. Local vs Overseas Hiring Considerations (00:34:10)

7. Building Your Perfect Team Mindset (00:43:30)

8. Final Thoughts and Closing (00:50:50)

959 episodes