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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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If you’ve ever wondered whether different audiences respond the same way to your Facebook and Instagram ads, the answer is—probably not.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
Let's talk about why using just one audience can limit your results and share the exact order I test different lookalike audiences in to get the best leads at the lowest cost. I also break down how to figure out how much each lead is worth using a simple math example (with some help from ChatGPT).
Once you know your numbers, you’ll be able to make smarter decisions and get more out of every dollar you spend on ads.
Watch this episode on YouTube!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Chapters
1. Why One Audience Isn't Enough (00:00:00)
2. Testing Cold vs. Warm Audiences (00:01:37)
3. Audience Value Hierarchy Explained (00:04:13)
4. Calculating Your Lead Value (00:06:10)
5. Using AI to Determine Lead Worth (00:12:34)
6. The Olympic Gold Medal Framework (00:15:57)
959 episodes
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