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How I Built My Course Business at 18 (And You Can Too)

The Art of Selling Online Courses

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🔥 Want the free KPI tracking module I mentioned? Email me at [email protected] with "KPI tracking" in the subject line
Stefano started teaching Italian online as a side hustle when he was 18. No formal experience, no fancy credentials. Now he's got 280,000 YouTube subscribers and over 4,000 paying customers.
What's interesting is how he did it. He barely touches Instagram or TikTok. Posts maybe once every two weeks just to keep the pages alive. Instead, he's doubled his email leads in the last year while keeping his views roughly the same.
In this episode, Stefano breaks down why short-form content hasn't worked for him, how he thinks about lead magnets differently than most course creators, and why he puts 60% of his effort into free content.
If you're wondering whether you're wasting time on the wrong platforms, this one's for you.
🌐 Check out Stefano's work:
🌐 https://teacherstefano.com/
🌐 https://teacherstefano.com/podcast
🌐 https://www.youtube.com/@teacherstefano
Get your free resources for course creators:
🔗 https://datadrivenmarketing.co/resources
#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

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Chapters

1. From First Lesson To First Course (00:00:00)

2. Authentic Teaching As Growth Engine (00:02:06)

3. Short Form vs Long Form For Sales (00:05:55)

4. Building Separate YouTube And Podcasts (00:11:05)

5. Lead Magnets That Truly Add Value (00:14:30)

6. Promotions, Launches, And Email Rhythm (00:18:30)

7. The Tracking Gap And KPIs (00:22:15)

8. Checkout Limits On Teachable (00:26:05)

9. Priorities: Finish Products Then Optimise (00:30:00)

10. Where To Find Stefano And Resources (00:33:20)

211 episodes

#Higher Education #Entrepreneur #Business #Podcasting Education #Marketing #John Ainsworth