🎙️Adding Value with Email Sequences

with John McKie | The Art of Value Whispering Podcast (episode 286)

Email marketing is often talked about as a growth strategy. But in practice, it's something many business owners quietly avoid. Not because they don't see the value, but because it feels technical, exposing or easy to get wrong.

In this episode of The Art of Value Whispering, I'm joined by John McKie, email copywriter and welcome sequence specialist, to demystify one of the most overlooked yet powerful foundations in marketing: the welcome sequence.

What emerged was not a conversation about funnels, hacks, or optimisation. Instead, we explored how email can become a steady, human way to build trust, confidence and momentum, especially for business owners who want growth to feel grounded rather than performative.

John brings a refreshingly calm and practical perspective to email. One that replaces pressure with clarity, and overwhelm with simple, thoughtful steps.

Join me in this episode as we explore how a well-crafted email welcome sequence can quietly support your business, build belief with the right people, and give new subscribers the start they actually deserve.

💡 WHAT YOU'LL LEARN IN THIS EPISODE

⭐ Why email is one of the few marketing channels you truly own

⭐ How a simple welcome sequence builds trust before it ever sells

⭐ Why small, engaged email lists often outperform large, unfocused ones

⭐ How to structure a calm, human welcome sequence without overcomplicating it

⭐ Where connection, belief and social proof belong in your emails (and where they don't)

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🎧 Prefer to Watch?

Visit: https://www.youtube.com/@melittacampbell

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📍 TIMESTAMPS

00:00 – 02:30 Welcome to the episode and why email sequences matter more than most people realise

02:30 – 06:30 John's background: from working in a hospital to becoming an email copywriter

06:30 – 11:30 Why email is not an "add-on" to social media and why owning your audience matters

11:30 – 16:00 List size myths: why small, engaged lists often outperform large ones

16:00 – 20:30 Why email nurtures trust over time and supports better sales timing

20:30 – 24:30 How to attract the right people to your email list with a strong lead magnet

24:30 – 28:30 Why your lead magnet shapes the quality of your audience and future sales

28:30 – 33:30 What a welcome sequence really is and why it's like a virtual handshake

33:30 – 41:00 John's simple 6-email welcome sequence framework (step by step)

41:00 – 44:30 Why social proof belongs later in the sequence, not at the start

44:30 – 47:30 Common mistakes people make with welcome sequences and how to avoid them

47:30 – 50:00 Beginner-friendly email platforms, final advice, and how to get started simply

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About Your Host, Melitta Campbell

Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of The Value Whispering Circle.

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Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍

Learn more about working with Melitta here

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