Description:

In this powerful and deeply inspiring episode of The ARTwork of YOU, host Lori Gouhin sits down with Kate Assaraf, the resilient and visionary founder of Dip, a plastic-free, salon-quality haircare brand. Kate shares her journey from the emotional and financial devastation of closing her first business to becoming New Jersey’s 2024 Mompreneur of the Year.

Kate opens up about overcoming shame, imposter syndrome, and the mental health toll of entrepreneurial failure offering a refreshingly honest take on what it means to rebuild a business from rock bottom. She also dives into how her eco-conscious values and passion for high-performance beauty products fueled the creation of Dip.

Whether you’re a wellness-focused entrepreneur, conscious consumer, or a busy mom looking for truly effective sustainable haircare, this episode will leave you inspired and running out to get your hands on Dip for your whole family.

Episode Highlights:

5:00 “Mompreneur” vs. Entrepreneur: Why juggling business and motherhood is a different kind of hustle and why validation still matters.

6:00 Kate shares the painful end of her first business partnership and the emotional toll it took.

8:00 “Passion doesn’t transfer”: Why Kate no longer believes in partnerships and what she learned the hard way.

10:11Reflecting on limiting beliefs: Are you choosing a partner—or avoiding your own growth?

14:00 Faking confidence until it’s real: How consulting helped Kate rebuild her self-belief and fund her next business.

17:30 Starting over: Why Kate chose to create a similar business—and how she did everything better the second time.

19:00 The bold decision to stay off Amazon and say no to influencer hype.
21:00 Supporting refill stores and local economies: Why Kate chose community over scale.

27:45 Entrepreneurial advice: Why outsourcing is smarter than partnering, and how to stay in your zone of genius.

29:11Redefining success: It’s okay not to scale.

To Find Out More:

• Shop Dip: https://www.dipalready.com
  
  
• Use the store locator to find a refill shop near you https://dipalready.com/pages/store-locator
  
  
• Follow Dip on IG/TikTok: @dipalready / https://www.tiktok.com/@dipalready
  
  
• Connect with Kate: LinkedIn – Kate Assaraf

Thank you for sharing your time with me and remember to show up in your life like the masterpiece you are because YOU are the ARTwork!!!
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Have a fabulous day!

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