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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Today's episode is a compilation of some of my best advice when it comes to selling. The number one asset for any business, entrepreneur, or personal brand is attention. Whatever you are trying to do, whether it is selling a product, offering a service, or spreading a message, it can not be done without getting the attention of the audience.
The great thing about the internet is that now attention is more widely available and requires less money to access than ever. This is why social media, especially YouTube Shorts, LinkedIn and TikTok, are super important platforms for you to be on. The organic reach on those platforms is so high, that it really comes down to how good your creative is.
Start thinking of platforms like TV channels and put your "ads" on the popular shows that everyone is watching. It does not matter if the "show" is less popular next season, just strike when it is hot.
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