Mike Konrad didn’t plan to start a business, but when environmental regulations like the Montreal Protocol disrupted the electronics industry, he saw an opportunity. Now, the founder and CEO of Aqueous Technologies, Mike shares his unexpected journey into entrepreneurship, filled with legal battles, financial hurdles, and groundbreaking innovation.

In this episode of the Author Your Brand Show, Mike discusses being first to market, staying focused on a niche, and why reputation matters more than patents. He also reflects on the lessons behind his book, The Reluctant Entrepreneur, and how writing it clarified his journey.

Why Listen:
You will learn…
• How big challenges can spark big opportunities.
• Why staying focused and being first to market matter.
• Lessons from legal battles, tight budgets, and customer loyalty.

Check out Mike’s story and grab his book, The Reluctant Entrepreneur: Anatomy of a Business Startup From Uncertainty to Unstoppable, for even more insights.