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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, Emily and Maryanne unpack how blogging for B2B has evolved in the age of AI. From writing for Google to writing for ChatGPT, they explore why traditional SEO tactics no longer cut it (and what you should be doing instead to make sure large language models [LLMs] like ChatGPT actually understand and recommend your business). Whether you're still writing blogs like it’s 2019 or wondering if blogs are even worth the effort anymore, this episode offers the clarity you need—and tactical next steps to align your content with how modern buyers (and bots) search. Learn More About LeadG2! LeadG2: https://leadg2.thecenterforsalesstrategy.com/ We Want to Hear From You! Ask us any of your burning B2B Sales & Marketing questions below! Email Us: [email protected] Leave Us A Voicemail: https://www.speakpipe.com/B2Bsalesandmarketinghotline Connect with the Hosts! Maryanne McWhirter: https://www.linkedin.com/in/maryannemcwhirter/ Emily Hartzell: https://www.linkedin.com/in/emily-hartzell/
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