What if your practice stopped chasing clicks and started owning demand? We sit down with dental marketing veteran Shannon Mackie to unpack how she evolved from hand-coding clean, fashion-inspired websites in 1999 to building omnipresence engines that turn attention into qualified new patients. Shannon’s story starts with small-business grit and moves into a decades-long focus on dentistry, where she learned that design attracts, but messaging and distribution convert. Her approach reframes marketing from a set of tactics into a system: a clear brand story, a visible doctor and team, and content that runs across search, local, and social until the right patients are ready to say yes.
We dig into why marketing feels harder now—post-COVID behavior shifts, more channels, and shorter attention—and how AI-first SEO, local visibility, and CRM tracking bring clarity back to ROI. Shannon explains omnipresence in plain English: be where your ideal patient actually spends time, publish helpful proof they can feel, and repeat with enough cadence to build trust. She shares wins from startup and multi-location practices that embraced this model, including surges in virtual consults, expanded operatories, and confident hiring of new associates. The theme is consistent: when strategy, creative, and measurement align, growth compounds.
Culture is the hidden multiplier. Shannon’s 45-person team runs on wins, transparency, and genuine fun, which spills into client content that patients actually want to watch. She also taps a community of dental operators, coaches, and tech partners to solve bottlenecks beyond marketing—because full schedules require strong systems. If you want a brand patients remember and a pipeline you can measure, this conversation gives you the playbook and the proof.
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