What if growth didn’t require going viral, dancing on TikTok, or burning out on trends? Dr. Catrise Austin—widely known as the Queen of Smiles—joins us to show how real momentum comes from visibility, authority, and clear positioning. We trace her journey from celebrity cosmetic dentist to the founder of Celebrity Branding, and we get practical about turning expertise into books, podcasts, PR, and premium clients who pay for value, not discounts.
We dig into the pandemic pivot that exposed a painful truth: practices without brands struggled, while those with digital assets and community kept moving. Catrise breaks down a simple system that starts with a slim, powerful book, then repurposes chapters into podcast episodes, blog posts, LinkedIn articles, and keynote frameworks. You’ll hear case studies—including a 20-page EBITDA handbook that generated leads and seven-figure outcomes—and why authorship instantly upgrades credibility, speaking invitations, and close rates.
Looking ahead, Catrise explains why AI changes discoverability. If ChatGPT and other AI agents don’t recognize your authority, you’ll be invisible at the moment buyers search. The antidote is an authority stack: earned media, trade journal features, podcasts, stage time, and IP that signals expertise to both people and machines. We also tackle camera shyness, comparison traps, and how to elevate team voices so your message spreads even if you prefer audio-first formats.
If you want to become the go-to in your niche, attract fee-for-service patients, and increase exit value, this conversation maps the steps. Your brand is an asset, not a vanity metric—and visibility is the new currency. If this resonates, follow the show, share it with a colleague, and leave a quick review to help more experts build the authority they deserve.