What happens when an engineer leaves Intel, dives into a struggling dental practice, and discovers a better way to grow? Cory Roletto built WEO Media on a simple pledge—We Over Me—and it shows up in the way he sets expectations, measures success, and partners with teams to turn marketing into measurable outcomes. No hype, no magic bullets, just data-driven work that moves from clicks to calls, to scheduled treatment, to profit you can feel.
We walk through the evolution of dental marketing: from basic websites and newsletters to full-funnel visibility that tracks every step of the patient journey. Cory breaks down how he vets vendors in a crowded market, why longevity and innovation matter, and the red flags that signal trouble—onerous contracts, recycled brands, and promises like “15 full arches in 30 days.” He shares the dashboards DSOs actually need, tailored to CEOs, COOs, CFOs, and marketing leaders, so everyone sees the right numbers without drowning in noise.
AI takes center stage as both a practical tool and a structural shift. Inside the practice, it powers virtual reception, treatment presentation, and radiographic support. Inside the agency, it accelerates content, design, analytics, and the move toward marketing platforms that increase transparency and lower costs. We also zoom out to the human layer: caring for teams, serving beyond business, and defining legacy by the ripples you leave. If you want a partner who will challenge assumptions, track what matters, and help you grow with integrity, this conversation is your blueprint.
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