In this episode of The Backstory on Marketing and AI, we explore how AI is transforming the way marketers develop strategy, conduct research, and bring campaigns to life. We uncover how a purpose-built AI marketing OS can empower teams to generate insights, test creative, track cultural shifts, and optimize campaigns—all through agentic AI and LLMs trained on brand-specific logic.

This conversation covers:

· How marketers can build trust in AI outputs

· Why AI should be seen as an input synthesizer, not a magic bullet

· The role of "explainability" in selling AI-derived ideas internally

· How Opus Intelligence uses role-specific agents to cut research time by 75%

· Why cultural relevance must be trained into your AI stack

· How to scale content without sacrificing strategic insight

· Why marketers need to move beyond “AI as a buzzword”

This episode is a crash course in strategic, brand-aligned AI use that respects both the art and science of marketing.

Click here to view the video.