Summary

In this episode, Tiffany continues her discussion on growing a small business without spending money. She emphasizes the importance of social media and content marketing as a cost-effective way to engage with the audience and build brand awareness. Tiffany also highlights the significance of improving customer retention through exceptional customer service and regular engagement. She suggests utilizing free or low-cost tools for business management and fostering a culture of innovation within the team. Finally, Tiffany provides insights on evaluating investment opportunities and making informed decisions based on ROI, alignment with business goals, financial health, market conditions, potential risks, and expert advice.

Takeaways

Social media and content marketing are cost-effective ways to engage with the audience and build brand awareness.

Fostering a culture of innovation within the team can lead to new ideas and improvements without significant expenses.

Keywords

small business, growing business, social media, content marketing, customer retention, free tools, low-cost tools, culture of innovation, investment opportunities, ROI, business goals, financial health, market conditions, potential risks, expert advice