In this episode of The Balanced Life Podcast, I’m guiding you—yes, you—through the essential strategies every freelancer needs to land more clients. If you’ve been struggling to find consistent work, I’ve got you. I’ll walk you through how to clarify your unique value, ask for referrals with confidence, and plug into the right networking groups where opportunities happen.

We’ll dig into what it really takes to stand out, like focusing on one distinctive skill, instead of trying to be everything to everyone. I’ll help you get crystal clear on your value proposition so potential clients instantly understand what you bring to the table. You’ll also learn how to build authentic relationships, online and offline, that lead to real work—not just likes and follows.

By the end of this episode, you’ll have a toolkit of practical steps to grow your freelance business and a mindset reset for facing the inevitable ups and downs along the way.

Here’s what you’ll take away:

• Identify and hone your distinctive skill.
• Communicate your value to the right people.
• Stop trying to serve everyone—focus on your niche.
• Ask for referrals from people who already believe in you.
• Join networking groups where you can give and receive leads.
• Help others first to build genuine connections.
• Grow your network intentionally—online and in person.
• Focus deeply on one area of your business.
• Share results and wins to attract ideal clients

Free Resources

Monarch Money

If you're ready to get your finances organized like I have, check out Monarch Money through my affiliate link below. It's the tool that finally helped me see the complete picture of my money and make better decisions without feeling overwhelmed. I genuinely use it daily and recommend it to friends and family. Your support through this link helps keep this podcast going at no extra cost to you!

Check out Monarch Money!

Freelancer Tools

It is critical to establish fees that are in line with industry standards while still being profitable for your company. I have created a simple, two-page tool to help you determine if the fees you’ve created are paying you what you think they are and how to give yourself a raise as you refine your skills without pushback from clients.

• My Freelancer Fee Creator Tool

If you’re ready to jump in and get started [or revise] your Virtual Assisting, Freelancing, or Consulting business, this Freelancer by Friday course will give you daily tasks with clear instructions to create or renovate your business in five days. Currently discounted to under $50

• My Freelancer by Friday System

Each week I share on a variety of topics in my Substacks. I provide brief posts with actionable advice, tools, and guidance based on facts, not opinions. If you’re ready to keep learning and get clear instructions on what to do next, join. If you upgrade from the free to premium membership [the annual membership costs less than a monthly fast food lunch] you also get additional tools, discounts on private coaching, and much more.

My 4 Substacks:

• DecisionTreeLearning.substack.com is for parents and teachers and homeschooling parents. Lots of ideas and practical help for K-12.
• WritingCareerCoach.substack.com is for writers. I have craft and business systems specifically for writers.
• LearningResourcesOnline.substack.com is where I’m going to start to do more mentoring of new entrepreneurs and general musings.
• BuildingTheBalancedLife.substack.com is for anyone trying to build a small business while still having a life. This includes people who take care of someone at home while building a business.