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How A CEO Built Puma, Left It, And Raised 600 Cr Seed To Build Puma’s Biggest Threat From India

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Manage episode 461687916 series 3586815
Content provided by The BarberShop with Shantanu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The BarberShop with Shantanu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In our first ever episode in front of a live audience, Shantanu and Abhishek - both IIM Lucknow alumni - visited their beloved campus to shoot this special Barbershop conversation in front of a curious and welcoming student audience.

Abhishek is a storied CEO, joining Puma on day 1 in India in 2004 and then leading it to be bigger than Nike and Adidas combined! He then left to found Agilitas - a wildly courageous move with a 600 Cr seed round to acquire India’s largest shoe making factory.

This episode explores his experience as an operator and new entrepreneur, the risk of leaving a cushy CEO job, the market, how to attract talent, Virat, brand building, his bullishness on India and of course how being a back bencher at IIML did not derail his career.

We hope you love this conversation.

Navigate your way through this conversation:

00:00 Coming Up

01:41 Introduction: Reflections on IIM Lucknow

02:46 Building a Career from Humble Beginnings

06:53 The Journey of Puma: From Startup to Market Leader

23:24 The Birth of Agilitas

29:56 Building Brands for the Future

41:55 How to pitch to Investors

46:06 The Evolution of Sportswear

52:25 Team Dynamics and Company Culture

01:04:18 Futuristic Products that Agilitas is building

01:09:11 Marketing Challenges then v/s now

01:11:49 BSC: Quick Commerce v/s Retail Market

01:14:02 Business Model of Agilitas

01:15:35 Authenticity in Brand Communication

01:19:35 Creating a Thriving Company Culture

01:24:53 Opportunities in Sports Infrastructure

01:27:38 Sustainability in Business Practices

01:35:18 Challenges for Indigenous Brands in India

01:45:35 Navigating Stress and Entrepreneurship

01:49:24 Learning from Role Models

01:54:45 Manufacturing in India vs. Global Competition

01:59:24 Consulting as a Career Path

02:03:10 Competing with Established Brands

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 461687916 series 3586815
Content provided by The BarberShop with Shantanu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The BarberShop with Shantanu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In our first ever episode in front of a live audience, Shantanu and Abhishek - both IIM Lucknow alumni - visited their beloved campus to shoot this special Barbershop conversation in front of a curious and welcoming student audience.

Abhishek is a storied CEO, joining Puma on day 1 in India in 2004 and then leading it to be bigger than Nike and Adidas combined! He then left to found Agilitas - a wildly courageous move with a 600 Cr seed round to acquire India’s largest shoe making factory.

This episode explores his experience as an operator and new entrepreneur, the risk of leaving a cushy CEO job, the market, how to attract talent, Virat, brand building, his bullishness on India and of course how being a back bencher at IIML did not derail his career.

We hope you love this conversation.

Navigate your way through this conversation:

00:00 Coming Up

01:41 Introduction: Reflections on IIM Lucknow

02:46 Building a Career from Humble Beginnings

06:53 The Journey of Puma: From Startup to Market Leader

23:24 The Birth of Agilitas

29:56 Building Brands for the Future

41:55 How to pitch to Investors

46:06 The Evolution of Sportswear

52:25 Team Dynamics and Company Culture

01:04:18 Futuristic Products that Agilitas is building

01:09:11 Marketing Challenges then v/s now

01:11:49 BSC: Quick Commerce v/s Retail Market

01:14:02 Business Model of Agilitas

01:15:35 Authenticity in Brand Communication

01:19:35 Creating a Thriving Company Culture

01:24:53 Opportunities in Sports Infrastructure

01:27:38 Sustainability in Business Practices

01:35:18 Challenges for Indigenous Brands in India

01:45:35 Navigating Stress and Entrepreneurship

01:49:24 Learning from Role Models

01:54:45 Manufacturing in India vs. Global Competition

01:59:24 Consulting as a Career Path

02:03:10 Competing with Established Brands

  continue reading

100 episodes

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