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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Hosted by marketing expert Tim Adkins (former host of the Tim Adkins Does Digital podcast), The Basic Marketing Handbook covers the basic fundamentals of marketing — websites, social media, graphic design, blogging, podcasting, and other marketing techniques — and examines how they can all work together for you to create a comprehensive marketing strategy that works.
Designed for beginners, there's no confusing jargon and no advanced hacks or tips. This show focuses on basic, fundamental, sound strategy, while at the same time correcting frequently used but incorrect methods of doing things.
If you are an in-house staffer suddenly finding yourself responsible for marketing and communication but don't know where to start, or a freelancer wanting to do better client work without the jargon and nonsense, start here!
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