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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Building An AI Layer For B2B Commerce And Search With Rob Neumann
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
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Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first.
• unifying brand, author, and entity signals for clarity
• why every business needs an e-commerce path
• findability before conversion and product page SEO
• persona-based descriptions with private LLMs
• PIM/DAM as the enrichment layer above ERP
• AI search for exact matches and smart substitutes
• channel-aware inventory and safety stock reduction
• SKU and vendor normalization for white label margin
• CAD, specs, and E‑E‑A‑T for trust and rankings
• email fatigue, SMS prompts, and postcard nudges
• urgency of the LLM land grab and authority hardening
Guest Contact Information:
Website: robneumann.com
LinkedIn: linkedin.com/in/robertneumann
More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Chapters
1. Rebranding And LLM Visibility (00:00:00)
2. Meet Rob Newman And His AI Background (00:01:52)
3. Why Every Business Needs E‑Commerce (00:03:43)
4. Findability, CRO, And Product Page SEO (00:05:15)
5. Recommendations That Increase Cart Value (00:07:38)
6. Persona-Driven Descriptions With Private LLMs (00:09:59)
7. ERP Limits And The Case For PIM/DAM (00:12:28)
8. Private Models For Sensitive B2B Data (00:15:03)
9. Connecting Public LLMs To Internal Portals (00:17:28)
10. Inventory, Channels, And AI Forecasting (00:19:40)
11. Unifying SKUs Across Vendors With PIM (00:22:00)
12. AI Search Layer On Enriched Product Data (00:24:00)
13. High-Value Use Cases And Long Tail Wins (00:26:05)
14. CAD, Specs, And E‑E‑A‑T That Converts (00:28:27)
15. Capturing Leads And Reducing Cart Abandonment (00:31:15)
16. Email Fatigue, SMS, And Postcard Nudges (00:33:58)
17. The LLM Land Grab And Authority (00:36:20)
18. Becoming An AI‑First Company Requires Leadership (00:39:20)
19. Execution Gaps, Breaking Data Silos (00:42:00)
20. Webinar, How To Learn More, And Closing (00:45:10)
658 episodes
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