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Matthew Bertram and Chris Krimitsos dive into how creators and brands can grow faster together amid an AI content surge, with real case studies from Podfest and beyond. We map a practical playbook: entity SEO, the 7-11-4 rule, a clip-first workflow, and partnership models that beat CPMs.
• creator economy trends and the shift to video
• long form for trust, shorts for discovery
• entity SEO, consistent handles and domains
• the 7-11-4 rule for brand familiarity
• platform economics with YouTube as home base
• partnership deals beyond CPMs and MGs
• measuring hidden ROI and affiliate leakage
• NIL, rights and repurposing content
• brand control vs creator authenticity
• B2B adoption steps, timelines and tests

Guest Contact Information:

Website: chriskrimitsos.com

Instagram: instagram.com/chriskrimitsos

Facebook: facebook.com/chriskrimitsos

X: x.com/chriskrimitsos

More from EWR and Matthew:

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

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Chapters

1. Welcome And Guest Introduction (00:00:00)

2. Podfest Origins And Guinness Records (00:01:00)

3. The Shift To Video And Creator Insights (00:02:20)

4. AI Proliferation And Why Long Form Matters (00:04:00)

5. Name Handles, Entity SEO, And The 7‑11‑4 Rule (00:06:50)

6. Long Form To Short Form Clips Strategy (00:10:20)

7. Linking Clips To Long Form And Platform Economics (00:14:40)

8. Shorts, Odd Hooks, And Mothership Content (00:18:20)

9. Brands, Creators, And Playing To Win (00:22:00)

10. Beyond CPM: Niche Networks And True ROI (00:26:20)

11. AI Content Explosion And Creator Value (00:31:00)

12. NIL, Rights, And Repurposing Content (00:35:10)

13. Live Shopping And Decentralized QVC (00:38:20)

14. Creator-Led Brands And MrBeast Lessons (00:41:40)

15. How B2B Brands Actually Get Started (00:45:00)

16. Measurement, Affiliate Leakage, And Brand Lift (00:49:10)

17. Brand Control vs Creator Authenticity (00:52:20)

662 episodes