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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How To Use AI Without Getting Deindexed With Jon Gillham
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
Manage episode 520984817 series 14410
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Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words.
• Rebrand context and why AI integrity matters
• Study showing AI overviews citing AI content
• Risks of synthetic data and value of human signals
• School and workplace guardrails for AI use
• Google’s stance on helpful content vs scaled abuse
• Penalty patterns, core updates, and indexing lags
• Plagiarism trends, fair use thresholds, and QA checks
• LLM visibility strategy and entity consolidation
• Editorial workflows to detect copy‑paste AI
• Actionable playbook for responsible AI adoption
Guest Contact Information:
Website: originality.ai
LinkedIn: linkedin.com/in/jon-gillham
More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Chapters
1. Rebranding And Show Setup (00:00:00)
2. The AI Content Problem Framed (00:00:45)
3. Study: AI Overviews Cite AI Content (00:01:34)
4. Synthetic Data And Human Signals (00:03:10)
5. Schools, Co‑Pilots, And Integrity (00:05:28)
6. Guardrails For Marketers Using AI (00:07:21)
7. Google’s Stance: Helpful Vs Scaled Spam (00:10:03)
8. Thresholds, Penalties, And March 2024 (00:12:50)
9. Plagiarism Trends And Legal Risk (00:15:35)
10. LLM Visibility And The Future Funnel (00:18:20)
11. Entity Health, Brands, And Knowledge Graphs (00:21:15)
12. Tools For LLM Visibility Optimization (00:23:30)
13. Practical Plagiarism Policy And Fair Use (00:24:20)
14. Horror Stories: Deindexation From Scaled AI (00:26:15)
15. Indexing Lags And Core Updates (00:29:20)
16. QA Workflows: Detecting Copy‑Paste AI (00:31:10)
17. Limits Of Detection And Confidence Scores (00:34:15)
18. Final Playbook For Responsible AI Use (00:36:30)
19. Where To Find John And Closing CTA (00:38:20)
1019 episodes
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