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Why Alistair Croll wants Canadian startups to be more evil

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Manage episode 464574810 series 2640541
Content provided by Douglas Soltys and BetaKit Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Douglas Soltys and BetaKit Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

“ Subversiveness is a way of changing the system. And I think what we're seeing right now is that all systems are changing.”

Entrepreneur and Startupfest founding partner Alistair Croll has co-authored a new book, Just Evil Enough: The Subversive Marketing Handbook. Why are Canadian companies so bad with their go-to-market execution and is now really the time to be preaching subversion and disagreeableness? Let’s dig in.

The BetaKit Podcast is presented by The BetaKit Newsletter. Your inbox deserves better, and so do you. Stay informed on all things Canadian tech by signing up for The BetaKit Newsletter today.

  continue reading

392 episodes

Artwork
iconShare
 
Manage episode 464574810 series 2640541
Content provided by Douglas Soltys and BetaKit Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Douglas Soltys and BetaKit Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

“ Subversiveness is a way of changing the system. And I think what we're seeing right now is that all systems are changing.”

Entrepreneur and Startupfest founding partner Alistair Croll has co-authored a new book, Just Evil Enough: The Subversive Marketing Handbook. Why are Canadian companies so bad with their go-to-market execution and is now really the time to be preaching subversion and disagreeableness? Let’s dig in.

The BetaKit Podcast is presented by The BetaKit Newsletter. Your inbox deserves better, and so do you. Stay informed on all things Canadian tech by signing up for The BetaKit Newsletter today.

  continue reading

392 episodes

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