AI is no longer just a buzzword – it’s fast becoming a core part of how businesses operate, innovate, and grow. But with so much hype, where do the real opportunities lie? And how do you separate practical value from overpromise?

In this episode, Tom sits down with Oday Abbosh, Senior Partner at IBM, to unpack how artificial intelligence is being used to genuinely transform business – from product development and customer service to complex challenges like supply chain resilience and material discovery.

We hear how IBM’s partnership with L’Oréal is helping the beauty giant rethink how it formulates new products using generative AI – and what that says about the future of research and innovation. We also dig into how businesses can adopt AI responsibly: with the right data, the right use case, and the right mindset.

Oday offers candid insights into:

• The biggest misconceptions about AI in business

• How to get started if you’re a small or mid-sized company

• Why AI’s environmental footprint matters – and what can be done about it

• The role of governance, ethics, and transparency in building trust

Whether you’re just exploring AI or already running pilots, this conversation is packed with practical advice and honest reflections on what it takes to make AI work for good.

🎧 Tune in, share it with your team, and don’t forget to subscribe.

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