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Most business owners pour time and money into marketing, only to feel burned, confused, or frustrated by weak results. They’ve tried agencies that overpromise, ad spend that doesn’t convert, and websites that look great but don’t sell. What if your marketing could finally work—consistently, predictably, and profitably?
In this workshop-style episode of The Better Than Rich Show, Mike Abramowitz sits down with John Logan, founder of Greenlit Growth and creator of the Marketing Machine Playbook. A former cybersecurity specialist turned StoryBrand-certified strategist, John helped one client grow from $3 million to $25 million in under three years by simplifying marketing into a clear, repeatable system. He shares how to build a marketing “machine” powered by clarity, automation, and measurable strategy—so your marketing finally drives real growth instead of guesswork.
Timesatamp
[00:00] – The Truth About Marketing Accountability
[05:21] – How Marketing Really Works (The Car Analogy)
[10:11] – Step 1: Clarify Your Message with StoryBrand
[14:14] – Step 2: Build a Homepage That Converts in 5 Seconds
[18:24] – Picking the Right Call-to-Action
[22:34] – Step 3: Systems That Capture, Nurture, and Convert
[28:18] – How to Nurture Without Annoying People
[34:39] – Step 4: Build a Strategy with the G.R.O.W.T.H. Framework
[44:00] – Standing Out from the Competition
[51:49] – Step 5: Create Content That Compounds Over Time
Key Quotes
- “You need someone responsible, accountable—and the buck stops with them when it comes to marketing.”
- “If your message isn’t clear, your marketing won’t work.”
- “Marketing is supposed to grow your bottom line—not just your followers.”
- “Stop chasing new leads and start nurturing the ones you already paid for.”
- “Why have a flawed system when you can have a flawless process?”
- “Be the pink van in a sea of white ones—stand out or get ignored.”
Key Takeaways
- Clarify Your Message Before Anything Else – Use the StoryBrand one-liner to make it instantly clear who you help and how.
- Build Infrastructure, Then Market – Website → Systems → Automations → Strategy → Content—in that order.
- Nurture for the Long Game – Create automated, educational touchpoints that keep you top-of-mind for years.
- Measure Marketing by Revenue, Not Likes – Marketing that doesn’t move profit is just noise. Track ROI and 90-day targets.
Links Mentioned
Free Marketing Playbook: GreenlitGrowth.com
StoryBrand AI Trial: StoryBrand.com
229 episodes
