In this episode, hosts Johan and Anke dive into the intriguing journey of Ferdinand Goetzen and his company Reveall. Ferdinand discusses the rapid growth, acquisition challenges, and strategic pivots that shaped the company over a short two-year period. From acquiring initial technology to adapting amid market volatility and eventually securing an acquisition, Ferdinand shares valuable insights on the dynamics of startup growth, fundraising difficulties, and the critical role of transparency and team morale in navigating these challenges. This episode offers a comprehensive look at the complexities of entrepreneurship and the importance of strategic decision-making in the path to a successful exit.

This is where we talk about:

00:00 Introduction and Key Takeaways

01:34 Starting Reveall: The Unique Journey

02:48 Building the Customer Insights Platform

05:27 Challenges and Realizations

14:40 Fundraising and Market Dynamics

18:45 Lessons Learned and Future Recommendations

26:37 Reflecting on Early Decisions

27:48 Facing Financial Realities

28:47 Pivots and Market Challenges

31:25 The AI Insight Generation Pivot

33:11 Exploring Acquisition Options

34:49 Negotiating the Deal

37:05 Team Transparency and Transition

45:39 Launching a New Venture

48:20 Final Thoughts and Farewell

Want to know Ferdinand Goetzen better:
Ferdinand Goetzen is a Founding Partner of The Growth Syndicate where he’s aiming to build the go-to brand for b2b rounds and professional looking to unlock scalable growth. He is the former CEO and Co-Founder of Reveall (acquired by NEXT) - a platform that allowed product teams to better prioritize what to build next with the help of customer insights. Previously, he was the Director of Growth at (3D) Hubs and the Chief Growth Officer at Recruitee (both exited in 2021). He is passionate about customer-led products and growth and is regularly featured at leading events and podcasts. He has helped countless companies, from the likes of PipeDrive to KLM, develop and implement strategies for growth.
Connect with him on LinkedIn

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