Episode 61: Interview with Marcus Andrews - Product Marketing, Launches, Narrative Design & More

The Black Line Between Sales & Marketing

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4+ y ago 57:24

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What is product marketing? Is it really a thing? And if it is a thing, how is it different from marketing?

A lot gets answered in today's episode as we have guest Marcus Andrews, Product Marketing Group Lead for the Marketing Hub at HubSpot, joining us to fill in all the gaps surrounding product marketing. Learn what takes place during a product launch and how to segment them properly, and see how narrative design fits into the puzzle.

And for the first time, cohost and founder of Seventh Sense, Mike Donnelly, is unable to make the recording, so things are extra interesting this episode.

If you want to watch the video recording of this episode, you can do so at https://blog.imaginellc.com/theblackline/product-marketing and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator.

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